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Chris LaChance

Creative Direction, UX, & Front-End Development

Key Competencies

  • Responsive design methodologies
  • A/B Testing & metrics-driven UX/UI design
  • Front-end web coding (CSS, SASS/LESS, HTML5, some PHP)
  • Web scripting (JS, jQuery, Grunt)
  • Illustration & animation
  • User testing & research
  • Responsive email design & coding
  • Worked in Agile/Scrum environment
  • Audio & video editing
  • Creating & maintaining brand guidelines

Job History

  • Astonish: Feb 2008 – Present

    Astonish is the leading SaaS marketing & sales automation company focused exclusively on local insurance agencies. Astonish was named the 267th fastest growing private company in the US. (Inc. Magazine 2012)

    Principle Corporate Designer and Front-End Dev (Current)

    • Led the project plan and structure for the new corporate website design. Worked with key stakeholders for approval through interactive wireframes. We released a week ahead of schedule.
    • The new site’s bounce rate dropped from 71% to 12% within the first month. Organic search bounce rates dropped from 67% to 4.8%. Average time on site jumped from 90 seconds to just over 3 minutes!
    • The webspeed test rose from Ds, Cs, and Bs, to straight As on everything we have control of.
    • Recently created the first ever corporate style guide and unified Office templates. Due to heavy promotion, every department actively uses these.
    • Created various strategy guides, whitepapers, ads, and infographics. These broke the old record of 285 leads a month with a whopping 415 leads.
    • Consolidated Astonish’s online media outlets. Collected 25 content sources and merged them into 2 primary sources.

    UX Manager (2012 – 2013)

    • Conducted remote & face-to-face interviews with users. Conducted speed tests, time to completion tests, and prioritized core issues around workflows.
    • Reduced the visual load of the existing platform for older users and computers, allowing for cleaner and easier-to-read content. On a scale of 1 – 6 (3 meaning indifferent to the changes), the new UI received a 4.64 from our customer base.
    • Standardized measuring user interviews, personas, and creating scenarios for testing.
    • Guided product with customer data to focus on specific agency needs for the next release. These are currently in dev.
    • Solved critical issues in IE10+ with a simple fix, saving the team roughly $6000 and 30+ dev hours.
    • Created interactive wireframes, high fidelity prototypes, paper prototypes and user workflows.

    Production Manager / Creative Director (2008 – 2011)

    • Managed a team of 6 devs and designers while building 10 sites a month.
    • Oversaw site designs & client design meetings, giving constructive feedback to team members.
    • Created a custom HTML5 video player template for use on all Astonish sites (used until 2012).
    • Responsible for hiring, firing, and training new team members.
    • Animated many small videos in Flash to describe the vast array of products our clients offered.
    • Developed core standards, dynamic site templates, and form templates. Built the first mobile focused offerings for websites for Astonish.
  • Messengers of Hope: June 2006 – Feb 2008

    Messengers of Hope was a non-profit that looked to help better the world by sharing various positive media messages.

    Creative Director (2006 – 2008)

    • Designed, developed and managed various micro-sites for political activism, non-profit companies, and independent movies.
    • Created interactive email experiences for Walden Media (“Because of Winn-Dixie”,”Charlotte’s Web”)
  • BZ Results: May 2001 – June 2006

    BZ Results was a SaaS company that created modern online presences for automotive dealerships all across the US. BZ was acquired by ADP in 2006.

    Flash Designer & Developer (2001-2006)

    • Worked with Subaru of America and BMW USA on national interactive experiences for new vehicles with 360° vehicle tours.
    • Created interactive vehicle tours for almost every make and model of vehicle from 2003-2005.
    • Developed many site templates for car dealerships all over the US.

Software Proficiencies

  • Adobe Creative Suite CC
  • Modern internet browsers
  • Wireframing software (Moqups or InVision currently)
  • Microsoft Office / Libre Office / Google Drive
  • WordPress
  • JIRA / Confluence
  • Pardot